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EVENTI

Whatsapp-ening in Insurance?

12/05/2021

Whatsapp-ening in Insurance?

Leveraging Whatsapp as the global platform for insurance

Webinar Gratuito
12 maggio | 17.00 - 18.00


76% of the Italian population uses a smartphone. Instant messaging is the main activity done with a smartphone. 61% of the population writes messages from mobile devices. This translates into a first, obvious consideration for companies: WhatsApp should be exploited by businesses to get in touch with new and existing customers. Insurance companies and intermediaries have struggled to convince their clients to download their mobile applications, due to the low engaging nature of the insurance service. Whatsapp is serving as the perfect solution to this problem. With this research, we analyze the use cases of Whatsapp in insurance, with use cases from a global perspective and a focus on the issues and opportunities of the Italian market.

AGENDA

17.00 - 17.05 - Introduction
  • Simone Ranucci Brandimarte |  Presidente IIA
17.05 - 17.10 - Intro of the research
  • Tommaso Ramadoro | Wide Group
17.10 - 17.50  Round table moderated by Gerardo di Francesco | IIA General Secretary
Chapter 1 - Introduction
  • Pasquale Saviano | Photocert
  • Tommaso Ramadoro | Wide Group
Chapter 2 - Best Practices
  • Emanuele Di Marzio | Europ Assistance
  • Manik Gursahani | Xceedance
  • Coralie Lentillon | Zelros
Chapter 3 - Challenges for the Italian market 
  • Chiara Ghigo | Reale Mutua
  • Ivano Corradini Reale Mutua
Chapter 4 - Benefits from WhatsApp channel 
  • Mike Parcelli | Xceedance
  • Manik Gursahani | Xceedance
17.50 - 18.00 Q&A e closing remarks 

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